Social Influence. III

the influence of social and cultural capital on efl students critical thinking skills

the major aim of this study was to investigate the relationship between social and cultural capital and efl students’ critical thinking skills. this study takes this relationship in to account to see if people with different sociocultural status are different regarding their critical thinking skills. to this end, 160 university students majoring in english language and literature, english trans...

Social Influence

Social Advertising: Does Social Influence Work?

We study the impact of social influence on the performance of ads on social networks. Using data for several ads on Facebook for two different firms, we measure the impact of past connections on the click rate and endorsement rate of ads. We find that increase in the connections does not lead to an increase in the click performance and may even decrease the click performance. We also find that ...

Gender and Social Influence

This review article reveals that men are generally more influential than women, although the gender difference depends on several moderators. Relative to men, women are particularly less influential when using dominant forms of communication, whereas the male advantage in influence is reduced in domains that are traditionally associated with the female role and in group settings in which more t...

Microscopic Social Influence

Social influences, the phenomena that one individual’s actions can induce similar behaviors among his/her friends via their social ties, have been observed prevailingly in socially networked systems. While most existing work focuses on studying general, macro-level influence (e.g., diffusion); equally important is to understand social influence at microscopic scales (i.e., at the granularity of...